THE PRESENTATION OF THE BMW VISION NEXT 100.

New opportunities for premium mobility.

THE PRESENTATION OF THE BMW VISION NEXT 100.

New opportunities for premium mobility.

THE PRESENTATION OF THE BMW VISION NEXT 100.New opportunities for premium mobility.

“The constant process of searching for a better solution is in our genes.” These are the words that Harald Krüger, Chairman of the Board of Management of BMW AG, used to mark the 100th Jubilee of the BMW Group on 7 March in Munich, thus launching the company into the next 100 years. “The mobility of the future will re-establish connections between all areas of life. We see new opportunities here for premium mobility.”

2000 invited guests from business and politics, research, society and the media together with dealers, suppliers and employees followed a multimedia-based and compelling presentation that guided them through the most significant moments in the company’s history and the interpretation of tomorrow’s premium mobility. The highlight of the presentation was the vision vehicle BMW VISION NEXT 100.

THE FUTURE IN VIEW.

THE FUTURE IN VIEW.

I am convinced that individual mobility is once again entering an exciting phase! For the BMW Group this phase starts today: THE NEXT 100 YEARS!
Harald Krüger, Chairman of the Board of Management of BMW AG

Among the well-wishers in the Munich Olympic Hall was the Bavarian Prime Minister Horst Seehofer. The German Chancellor Angela Merkel delivered her congratulations in a video message, More than 30,000 employees watched the event as a live transmission from Munich’s Allianz Arena. Around the world, employees were able to experience the occasion in the Munich Olympic Hall live as part of local events.

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BMW VISION NEXT 100.

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