“ICONIC IMPULSES” – THE FINALE IN LOS ANGELES.

The finale of the world tour in Santa Monica.

“ICONIC IMPULSES” – THE FINALE IN LOS ANGELES.

The finale of the world tour in Santa Monica.

“ICONIC IMPULSES” – THE FINALE IN LOS ANGELES.The finale of the world tour in Santa Monica.

Showdown in California: After Munich, Beijing and London, the BMW exhibition “Iconic Impulses. The BMW Group Future Experience” made a guest appearance in Los Angeles on 11 October. Following the visionary vehicles from BMW, MINI and Rolls-Royce, BMW took this opportunity to present the future of premium mobility on two wheels: the BMW Motorrad VISION NEXT.

 

The Barker Hangar in Santa Monica, Los Angeles, became the platform for the BMW Group to present the world premiere of its fourth visionary vehicle as part of the jubilee “THE NEXT 100 YEARS”. The motorcycle of the future completed the picture of a premium level of sustainable individual mobility for the coming decades, with which the BMW Group is making an effective contribution to solving the social challenges of the future.

 

In this picture, the BMW Motorrad VISION NEXT 100 represents a new understanding of motorcycling in a connected world: it is an analogue experience in a digital age.

Motorcycling is about escaping from the everyday: the moment you straddle your bike, you are absolutely free. Your bike is ‘the Great Escape’.
Edgar Heinrich, Head of Design BMW Motorrad

Without a helmet and other protective clothing, riders feel centrifugal forces, acceleration, the wind and nature. Digital intelligence and cutting-edge technologies support them while they are able to experience and enjoy their environment with all the senses – also thanks to the design of the BMW Motorrad VISION NEXT 100, which brings human and machine together in perfect unity.

The exceptional styling reinterprets distinctive elements from the history of BMW Motorrad – both optically and functionally. Iconic elements like the black triangular frame, the white lines, and the classic form of the boxer engine, including emission-free drive unit, mean that the visionary motorcycle is instantly recognisable as a “genuine BMW”.

The finale of the exhibition in Los Angeles thus underscored once again the claim of the BMW Group to be anticipating the mobility of the future.

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BMW VISION NEXT 100.

BMW VISION NEXT 100.