THE BMW VISION NEXT 100 TRAVELS TO BEIJING.

First port of call for Iconic Impulses – The BMW Group Future Experience

THE BMW VISION NEXT 100 TRAVELS TO BEIJING.

First port of call for Iconic Impulses – The BMW Group Future Experience

THE BMW VISION NEXT 100 TRAVELS TO BEIJING.First port of call for Iconic Impulses – The BMW Group Future Experience

After generating much enthusiasm in Munich, it was time for the BMW VISION NEXT 100 to celebrate its Asian premiere in the vibrant metropolis of Beijing. On 6 May in “Ullens Center for Contemporary Art”, Harald Krüger, Chairman of the Board of Management of BMW, and Adrian van Hooydonk, Senior Vice President BMW Group Design, presented the vision vehicle to the Chinese public for the first time during the opening of “Iconic Impulses – The BMW Group Future Experience”.  

Anyone who wishes to be part of the future must design it.
Harald Krüger, Chairman of tbe Board of Management of BMW AG

Visitors to Iconic Impulses experience the BMW Group as a visionary. Here the image of the future presented goes far beyond short-term approaches to finding solutions – instead the exhibition sketches a multi-faceted and inspiring view of future trends that will not only influence the automotive industry but the whole of human everyday life. Interactive contact points and exhibits give visitors insight into the future challenges and opportunities that the process of change over the coming decades will bring.

BRIDGES INTO THE FUTURE.

BRIDGES INTO THE FUTURE.

This is the beginning of a new exciting era – and one in which China will play a decisive role.
Harald Krüger, Chairman of the Board of Management of BMW AG

Even though Harald Krüger affirmed that “Our connection to China has a long history and is an expression of our strong faith in this market: we have come to stay!” – Beijing was only an intermediate stop for the BMW VISION NEXT 100. The next port of call for the vision vehicle and the BMW Group future exhibition Iconic Impulses is the British capital London, from 18 to 26 June.

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BMW VISION NEXT 100.

BMW VISION NEXT 100.