• What is a cookie?

A cookie is a small file that stores Internet settings. Almost every website uses cookie technology. It is downloaded by your Internet browser when you first visit a website. When you subsequently visit this website with the same device, the cookie and the information stored inside it are either sent back to the website which created it (first-party cookie) or to another website with which it is associated (third-party cookie). This enables the website to recognise that your browser has loaded it before and in some cases to vary the content displayed.

Some cookies are extremely useful as they are able to improve the user experience when you return to a website that you have already visited several times before. Provided you are using the same device and the same browser as on previous visits, cookies remember features such as your preferences when you use a page and adapt what is offered so that it better suits your personal interests and requirements.

Cookies can be divided into four categories* according to their function and purpose: strictly necessary cookies, performance cookies, functional cookies and cookies for marketing purposes.

  • Cookies exempt from consent on this website

Strictly necessary cookies guarantee functions without which you would not be able to use this website as intended. These cookies are used exclusively by BMW and are therefore called first-party cookies. They are stored on your computer merely during the current browser session. Strictly necessary cookies ensure, for instance, that, when you call up the functionalities of a website, you are shown a version that has a broad-band-related data quantity corresponding to that of the Internet connection you are using. In addition, such cookies guarantee that, when you change pages, the function of changing from http to https takes place, thus observing the elevated security requirements applying to the data transmission. Last but not least, cookies of this type also store your decision regarding the use of cookies on our website. Your consent is not required for the use of strictly necessary cookies.

Strictly necessary cookies cannot be disabled via the function of this page. In general, you can disable cookies at any time in your browser.

  • Cookies subject to consent on this website

Cookies that by legal definition are not strictly necessary to use the website fulfil important tasks. Without these cookies, functions intended for your surfing convenience on our website, such as automatically filling in form details, would no longer be available. Your personal settings, such as preferred language, cannot be retained without such cookies and would therefore have to be re-entered on every page. Furthermore, without these cookies, we would no longer be able to address your individual requirements with tailored offers.

BMW also integrates contents from third parties into this website. Examples of this are the incorporation of Facebook services or Youtube videos. These third-party providers can in theory set cookies while you are visiting the BMW website and thus receive information such as the fact that you have loaded a BMW website. Please visit the websites of third-party providers to obtain further information on how they use cookies. If you have fundamentally decided not to accept or cancel the use of cookies subject to consent, you will only be provided with those functionalities on our website which we can guarantee will work without these cookies. Sections of our website that potentially have the technical means to incorporate third-party contents and thus set third-party cookies will in this case not be available to you. A corresponding notice will inform you of this. If you still wish to use the content of the website in such a case, this will only be possible if you agree to the use of cookies subject to consent. To do so, please use the function provided in the relevant position on our website to give your consent.

  • *Categories

Cookies can be divided into four categories* according to their function and purpose: strictly necessary cookies, performance cookies, functional cookies and cookies for marketing purposes.

  • Strictly necessary cookies

Strictly necessary cookies are required so that you can navigate on a website and make use of its features. Without these cookies, it is not possible to guarantee certain functionalities such as the fact that actions you have taken (e.g. entering text or vehicle configurations) during your visit are retained even when you move between the individual pages of the website.

  • Functional cookies

Functional cookies allow a website to store information that a user has already entered (e.g. user name, language preference or current location) and offer that user improved personal functions. For instance, a website could offer relevant information on local prices if the site uses a cookie to store the region in which the user is currently located. Functional cookies are also used to allow requested operations to take place such as the playing of videos. These cookies collect anonymised information; they are not able to track your movements on other websites.


  • Performance cookies

Performance cookies collect information on usage patterns for a website – such as which pages users call up most frequently and whether they receive error messages from a page. These cookies do not store any information that allows users to be identified. The information gathered is aggregated and anonymous. These cookies are used exclusively for enhancing the performance of a website and hence the users’ experience.

  • Cookies for marketing purposes

Cookies for marketing purposes are used to display advertisements to users that are more targeted and adapted to their interests. They are also used to limit the frequency with which an advertisement appears and measure the effectiveness of advertising campaigns. They register whether a person has visited a website or not. This information may be shared with third parties, e.g. advertisers. Cookies for improving target group appeal and advertising are often linked with page functionalities of third-party providers.

  • Use of cookies on

Like most of the websites you visit, also uses cookies to improve the user experience on both single and repeated visits to the website. As a result you can switch quickly and easily between the pages, save your preferences, communicate via social networks such as Facebook and Google+ and use GoogleMaps services.

Cookies are set either by our website (first-party cookies) or by other websites with contents that appear on our website (third-party cookies). For instance, our website incorporates “sharing” buttons that enable users to share contents with their friends on social networks such as Facebook and Twitter. These third-party providers may set cookies when you are logged on to their pages and visit our website. BMW AG has no influence on the cookie settings of these websites. Please visit the websites of third-party providers to obtain further information on how they use cookies.

  • Managing and deleting cookies

We provide the above button as a convenient means for you to reject or accept cookies subject to consent.

You can also block and delete cookies by changing your browser settings. In order to manage cookies, most browsers allow you to accept or reject cookies or only accept certain types of cookies. You will find the procedure for managing and deleting cookies in the help function integrated in your browser.

If you restrict the deployment of cookies in any way, you will not be able to use all the interactive functions on our website.

  • Performance cookies: User tracking

Our website uses “Adobe” technology in order to gather information on how users interact with the website and its contents. BMW AG uses this information to ensure that the website creates value added for its visitors, e.g. by means of contents tailored to your personal requirements.

Your security and private sphere are not adversely affected. The deployment of Adobe involves capturing data by means of Adobe Analytics and Adobe Dynamic Tag Management, which are then anonymised, processed and stored in Adobe computing centres in Europe. If you wish to fully reject data capture by Adobe, you can do this by completing the opt-out process on the Adobe website.

If you wish to completely opt out of Adobe as performance cookies, you can do so using the buttons provided above.

If you delete all of your cookies, it will be necessary to repeat the opt-out process, as is also the case when you visit this website from different computers. If your security settings are too high and the cookie is blocked, we will not be able to carry out your opt-out request. You will receive notification to this effect and should then repeat the opt-out process with lower security settings.

  • Use of Facebook social plugins on

One of the features of the BMW AG Internet presence on the domain is that it uses what are called social plugins ("plugins") from the social networks Facebook, Twitter, Google+ and Instagram. These plugins are indicated by the respective logo of the social network.

When you access the BMW AG Internet presence on the domain, your browser establishes a direct connection with the servers of these social networks. The content of the plugin is transferred by the social network directly to your browser, which then integrates it into the website.

Integration of the plugin causes Facebook, for example, to receive the information that you have loaded the corresponding page of the BMW AG Internet presence. If you are logged in with Facebook, it will be able to assign your visit to your Facebook account. Please note that an exchange of this information already takes place when you visit our Internet presence on the domain, regardless of whether you interact with the plugin or not. If you interact with the plugins, such as by pressing the "Like" button, the corresponding information is sent directly to Facebook by your browser and saved there. You can find information on the purpose and extent of data acquisition as well as how the data is processed further and used by the social networks, together with your rights and optional settings to protect your private sphere, in the data protection notes of the social networks.

If you do not want incorporated social networks to gather data about you via our Internet presence, you must log out on the respective domain of the social network before visiting the BMW AG Internet presence. If you wish to prevent information being exchanged with the above-mentioned social networks during your visit to our Internet presence on the domain, you can also achieve this by opting out of cookies using the button provided above.